BMI’s Creative teams have watched songwriters progress from the start of their careers through their many successes. Now these industry leaders are sharing their experience in The Weekly to help even more writers navigate the industry. This week’s focus is: What makes you pair songwriters together as collaborators?
Tracie Verlinde, Vice President, Creative, Los Angeles:
One of the best parts of my job is introducing great people to each other. Many times it is instinctual, I just intuitively have a sense that based on their personalities or styles or energy, this could be a good fit. Sometimes it’s more practical if someone is looking for a specific talent or area of expertise and we know writers and producers that fit that need, we will make an introduction.
I always try to find out what each writer is looking for at that point in their career, what they need and hope to find in a collaboration. We always say that co-writing is like dating…it may look like a match on paper, but once you’re together in the room you realize there is no chemistry. Or the opposite scenario when two unlikely writers get together and create magic! There is no scientific formula or guaranteed answer when you are trying to pair songwriters together, but after doing this for many years, it becomes instinctual . . . . Read More